In today’s B2B landscape, Account-Based Marketing (ABM) has evolved from a buzzword to a crucial strategy for businesses looking to target high-value accounts with personalized campaigns. As we move through 2025, the ABM software market has matured significantly, offering sophisticated solutions that combine AI, data analytics, and automation to deliver precise targeting and measurable results.
How We Evaluated These Tools
Before diving into our top picks, we assessed each platform based on several critical factors:
- Integration capabilities
- AI and machine learning features
- Account identification and targeting
- Campaign personalization
- Analytics and reporting
- Pricing and scalability
- User experience and support
Let’s explore the 15 best ABM software solutions that are reshaping B2B marketing in 2025.
1. N.Rich
N.Rich has emerged as a powerhouse in the ABM space, particularly for mid-market companies seeking comprehensive account intelligence. Its standout feature is the AI-powered intent data engine that tracks over 15 million companies globally.
Key Features:
- Real-time buyer intent monitoring
- Automated account scoring
- Dynamic website personalization
- Multi-channel campaign orchestration
- Revenue attribution modeling
Best For: Companies looking for robust intent data capabilities with straightforward implementation.
2. 6sense
6sense continues to lead the enterprise ABM space with its powerful predictive analytics and AI-driven insights. The platform’s ability to uncover anonymous buying behavior sets it apart from competitors.
Key Features:
- Dark funnel intelligence
- AI-powered buying stage identification
- Advanced segmentation capabilities
- Integrated sales intelligence
- Custom AI models for prediction
Best For: Enterprise organizations with complex buying cycles and large target account lists.
3. Demandbase
Demandbase’s unified ABM platform has evolved to offer one of the most comprehensive solutions for enterprise-level ABM programs. Their recent AI advancements have significantly improved account identification accuracy.
Key Features:
- Intent data integration
- Account-based advertising
- Sales intelligence
- Conversation intelligence
- Pipeline acceleration tools
Best For: Large enterprises requiring deep integration between sales and marketing efforts.
4. Terminus
Terminus stands out for its exceptional multi-channel engagement capabilities and robust measurement features. The platform excels in creating cohesive account experiences across various touchpoints.
Key Features:
- Chat engagement tools
- Connected TV advertising
- Account-based web personalization
- LinkedIn advertising integration
- Advanced measurement and attribution
Best For: Companies focusing on multi-channel ABM campaigns with strong measurement needs.
5. HubSpot Marketing Hub
HubSpot’s ABM tools have matured significantly, offering an integrated solution within their broader marketing platform. The seamless CRM integration makes it particularly attractive for existing HubSpot users.
Key Features:
- Target account selection
- Company scoring
- Workflow automation
- Native CRM integration
- Personalized content delivery
Best For: Organizations already using HubSpot’s ecosystem or seeking an all-in-one marketing solution.
6. Warmly
Warmly has carved out a unique position with its focus on AI-powered visitor identification and real-time personalization. Their innovative approach to website visitor engagement has gained significant traction.
Key Features:
- Real-time visitor identification
- Smart pop-ups and chat
- Automated visitor routing
- Personalized content recommendations
- Meeting scheduling automation
Best For: Companies prioritizing website visitor engagement and conversion.
7. Koala
Koala’s platform stands out for its emphasis on behavioral analytics and personalization. The solution excels in creating highly targeted experiences based on account behavior.
Key Features:
- Behavioral tracking
- Dynamic content personalization
- A/B testing capabilities
- Custom audience building
- Integration with major CRM platforms
Best For: Organizations focusing on behavior-based targeting and personalization.
8. Fibbler
Fibbler has gained recognition for its innovative approach to account targeting and engagement. The platform’s AI-driven content recommendations have proven particularly effective.
Key Features:
- AI content optimization
- Account engagement scoring
- Cross-channel coordination
- Automated nurture campaigns
- ROI tracking
Best For: Content-heavy ABM strategies requiring sophisticated engagement tracking.
9. Adobe Marketo Engage
Marketo Engage remains a powerful choice for enterprise-level ABM, especially within the Adobe ecosystem. Its robust automation capabilities continue to set industry standards.
Key Features:
- Advanced lead scoring
- Account profiling
- Cross-channel orchestration
- Revenue cycle analytics
- Deep Adobe integration
Best For: Enterprise organizations heavily invested in the Adobe ecosystem.
10. RollWorks Account-Based Platform
RollWorks excels in providing precise account targeting and measurement capabilities. Their machine learning algorithms for account identification are particularly impressive.
Key Features:
- Account data platform
- Intent data integration
- Display advertising
- Site visitor analytics
- Sales insights
Best For: Companies seeking strong digital advertising capabilities within their ABM strategy.
11. Dreamdata
Dreamdata’s revenue attribution platform has evolved into a comprehensive ABM solution, offering unique insights into the B2B buying journey.
Key Features:
- Revenue attribution
- Account journey mapping
- Multi-touch attribution
- Customer data platform
- ROI optimization
Best For: Organizations focused on revenue attribution and journey analysis.
12. Recotap
Recotap has emerged as an innovative player in the ABM space, offering advanced AI-powered engagement features and precise targeting capabilities.
Key Features:
- AI-driven engagement scoring
- Predictive analytics
- Custom audience building
- Campaign automation
- Performance analytics
Best For: Companies seeking advanced AI capabilities in their ABM efforts.
13. Madison Logic Platform
Madison Logic’s ABM platform stands out for its media targeting capabilities and comprehensive account engagement features.
Key Features:
- Global account targeting
- Journey acceleration
- Content syndication
- Lead generation
- Performance measurement
Best For: Organizations with global ABM programs requiring sophisticated media targeting.
14. Foundry ABM
Foundry ABM has distinguished itself with powerful data integration capabilities and comprehensive account intelligence features.
Key Features:
- Intent signal processing
- Account prioritization
- Campaign orchestration
- Marketing automation
- Performance tracking
Best For: Data-driven organizations requiring deep account insights.
15. Sendoso
Sendoso is revolutionizing the way businesses engage with their prospects and customers through its innovative sending platform. By combining physical and digital gifting, Sendoso empowers B2B marketers to create memorable experiences that drive engagement and foster relationships.
Key Features:
-
Direct Mail and Gifting: Sendoso allows users to send personalized gifts, direct mail, and branded swag to prospects and customers, enhancing the overall engagement strategy.
-
Digital Sending Options: In addition to physical gifts, Sendoso offers digital options such as e-gift cards and virtual experiences, catering to a wide range of preferences.
-
Integration with CRM and Marketing Tools: Sendoso seamlessly integrates with popular CRM and marketing automation platforms, enabling users to streamline their sending processes and track engagement metrics.
-
Tracking and Analytics: The platform provides robust tracking capabilities, allowing marketers to measure the impact of their sending campaigns and optimize their strategies based on real-time data.
-
Personalization and Customization: With Sendoso, businesses can create highly personalized experiences by customizing gifts and messages, ensuring that each interaction resonates with the recipient.
Best For: Companies looking to enhance their engagement strategies through innovative sending solutions that combine physical and digital experiences. Whether you’re aiming to nurture leads, thank customers, or celebrate milestones, Sendoso provides the tools to make every interaction count.
Conclusion
The ABM software landscape in 2025 offers more sophisticated and specialized solutions than ever before. While each platform has its strengths, the best choice depends on your organization’s specific needs, existing tech stack, and ABM maturity level. Consider factors such as:
- Scale of your ABM program
- Required integration capabilities
- Budget constraints
- Technical resources
- Specific use cases and requirements
Remember that successful ABM implementation often requires a combination of the right technology, strategy, and execution. Take time to evaluate these platforms thoroughly, request demos, and ensure the solution aligns with your organization’s goals and capabilities.
